Motion Graphics and Video.. taking a swing at it
I don’t know how realistic my video ideas are, or what.. my feeling at this particular moment is.. probably the most important thing is simply to commit to them.. in a long term sorta way.
Ok, here’s the basic deal.. Video is like.. big these days on the internet.. you may have noticed? I’m basically looking at video as packaging for my music.. or as an extension of the experience of my music.. as a part of the art object. I’m really approaching video from a unique sorta aesthetic perspective… 99.9% of all video production today is produced inside of a certain set of conventions that don’t really get pushed all that much. Sure, there’s great video and film work made this way.. This isn’t a giant value judgement about that.. but its also not what I’m seeking to do.. What I’m seeking to do is approach video from a very ART perspective.
At the moment this means.. screwing around.. It’s a combination of exploring certain ideas as they come to you, and trying to learn the tools… At the moment the tool I’m working with is Apple’s Motion… which is a part of Final Cut Studio.. as an aside, its breaking news that a new version has just come out.. but we shant speak about that.
The project started on a sorta doodling branding adventure a few months back.. I was working in Photoshop and Illustrator.. trying to craft out a logo.. based on some sketches I had done.. This also included messing around with photography.. what follows is a part of that project.. as it looked at one moment in time…
Motion is a motion graphics / animation program.. and one of the things you can do is import photoshop files.. complete with there individual layers.. I did some funky things.. and placed the different layers at different places in space.. to basically turn something like the above image into a 3D image that I could fly the camera around.. and play with various.. well.. ideas.
I’ve been working steadily on this for the last 3 or 4 days; creating these various little psychedelic video clips. The resulting clips seems to be about some kind of exploration of identity and personal branding… or at least that’s what they made me think of.
The idea originally was to simply put out a sorta complicated screen cast of my DAW.. put it on Youtube.. so that I could sorta share what I do in a certain way.. and I figured if I did that.. I’d at least need some sorta titling / motion graphic sequences.. to sorta.. make it look serious.. I may still do this.. I don’t know.. but now I’m thinking of it more like music video elements.. to be sorta remixed together latter on.
There’s a whole sorta visual language.. set of icons.. symbols.. whatever.. that make up the visual identity I plan on making for myself. [editors note: Matt has been working on this language since at least college] It’s something you are much more inclined to read as Fine Art then.. well communications / graphic design.. Though as I elluded to earlier.. I am thinking about this from something of a design perspective.
My kinda goal is to try and produce something that looks like a million bucks.. something that makes you go “wow, that’s fucking cool.” Make something that would seem to have the sorta production values you could expect from the music video of a major label artist.. way back when they had big budgets…. But something totally different.
The hard fact of the matter is I’m early in on learning to do this stuff.. and a great distance from where my ambition is aiming.. and it is not totally clear that I’ll be able to realize these goals I’ve set for myself…
Well.. whatever.. I actually don’t think those kinds of production values are all that important.. I mean they are for my vision.. but I also think if you just do good story telling.. and put together a number of good pieces… I think you really can have something.. so that’s really kinda what its about.. but.. why not aim high?