[editors note: This post was started yesterday.. and Matt is actually feeling a bit better today]
I’m feeling so sick, or have been, that rolling over has been difficult.. and now I have to venture forth to get some food.. some liquids, and what not.. to help me kinda survive… what a mess I am..
In other news I just got through watching the latest Apple Keynote at MacWorld.. which always seems like a worth while topic to blog on.. This year’s MacWorld Keynote was… a strange one as it is apparently the last one.. from now on Apple will be presenting there new stuff on there own.. not at MacWorld, which gives them the advantage of not having to always have something to show off at that particular time of year.. so they now have more flexibility.. which might be a good thing.. but.. it strikes me as the end of something that was an very important element of the Apple experience.. for those of us rabid Mac people..
The other interesting point of this keynote is it was not presented by Steve Jobs.. For a long time now.. there’s been a lot of speculation about Steve’s health.. and issues of succession plans.. People feel like “what would Apple be without Steve?” On rummers of Steve’s declining health.. Apple’s stock price plummets.. and so I suppose not having Steve do the keynote.. was in part a way of saying.. Apple has a lot of good people.. and to start lessoning the feeling that Steve Jobs is Apple.
Still.. Steve Jobs is perhaps one of the worlds best presenters.. he’s legendary.. and without Steve giving the presentation.. Apple’s reality distortion field.. isn’t what it otherwise would be.. which I suppose is fine with me.. but.. I also suppose this will be reflected in my comments.
Apple’s new announcements were of updates of there iLife and iWork suits.. as well as a new 17″ MacBook Pro.
iLife
iLife.. of course, is basically a set of media production tools for the none professional.. They come free with new Macs and are under $100 if bought on there own.. What they allow you do to, without spending a lot of money, and without burdening you with all kinds of crazy technical stuff to have to wrap your brain around, has always been pretty astonishing..
The problem, however.. is that for me, iLife is sorta… “well why would I use that stuff?” I’m someone trying to operate on the pro level… so instead of using iMovie I use Final Cut Studio.. and hopefully After Effects soon.. instead of using Garage Band I use Digital Performer and a whole lot of other groovy stuff… instead of using iPhoto I use Aperture…
So a part of me feels like.. well that I want Apple to give me reasons to care about iLife.. which pretty comes down to “give me some sort of unique tools,” which of course it doesn’t really do..
As a social media person.. I love encouraging people to explore the new landscape.. and iLife is a great set of tools to do that.. of the “any one can make media” type of thing. The trouble is.. if you are a serious social media person.. some of the iLife tools aren’t quite right… and I feel as if.. what Apple ought to do.. is make them quite right for this kind of application.. and so this is my other disappointments.
New Features
iPhoto now uses facial recognition tools.. along with geo tag stuff.. to help organize photos.. It’s some pretty cool stuff.. but… it’s so consumer orientated… that I’m like “yeah, ok.”
GarageBand now lets you down load tutorials to learn how to play guitar and keyboard. This was a big yawner to me.. not to mention that all the tutorials seemed pretty well orientated towards total beginners… which I actually am when it comes to keyboards… but I’d rather not learn the “simplified version of the song.”
iMovie’s feature set’s depths are now a little more… flushed out.. which is good.
iWork
I’m not totally sure how I feel about iWork.. and so won’t say too much about it.. however, I am thinking of buying a copy as it does feature there keynote program.. which is really good for giving presentations.. and I’d really like to make some sorta presentation on Podcamp this year.
New 17″ MacBook Pro
The long and the short of it is Apple’s saying the new 17″ MacBook Pro features up to 8 hours of battery life.. and they will last up to 1000 recharges.. which works out to about 5 years.. Of course Apple’s estimates of battery life are notoriously untrue.. so who knows.. but one still imagines it will be pretty groovy…
Removing the battery pretty much takes a technician.. so.. that’s kind of an issue, though Apple says by not allowing you to remove the battery they can save space and make a better battery.. so, I guess its a trade off.. and if it does last 5 years.. the battery issue isn’t so bad.
Other interesting points is that it comes, by default, with 4GB of RAM, it’s processors are.. I wanna say 2.9 GHz… of its fastest processor option is.. though they do make you really pay for it.. making it a faster processor then what we find in my Mac Pro.. and finally we have option for both glossy and flat screens.
A few other things to note.
In working out how fast a computer is, it doesn’t all come down to speed of processors.. there’s many components to our computers, and it depends on all those components mixed with how the software we are using uses those components.. And.. the RAM speed of the new Mac Book Pros is now 1066 Mhz… SO-DIMM… DDR3… which is very fast… So RAM intensive apps out to run extra groovy.
Another fun note is that Apple was sued.. not all that long ago… by photographers.. who were doing color critical work.. when Apple had said there laptop monitors gave you millions of colors when they did not… Now Apple is claiming there monitors have “a greater color range” so.. I suspect this is sorta an answer that bit of PR…
Personally
If my studio didn’t mainly center around a Mac Pro.. if I had to be on a laptop.. the 17″ MacBook Pro is the one I’d go with… and there is a part of me that wishes I had gone with a MacBook Pro instead of a MacBook… for the simple reason of Firewire.. and the sorts of things I’d like to do with it.. but… I also feel like.. given the kinds of things I’m trying to do with my Computers.. even the 17″ Mac Pro.. doesn’t quite have enough power… ( High end 3D graphics )
Why You’d want a 17″ MacBook Pro:
More screen space equals more productivity… this is made particularly true when it comes to pro apps that generally have a tun of pallets and what not.. that can take up much space. Further.. God forbid you ever do something like music production where.. on many a software’s box it list “2 monitors” under preferred system specs. Of course you can attach that second monitor to your MacBook while in your home office type situation…
Matt’s top Apps for Duel Monitors:
- Flash: Having a timeline take up one monitor, and the stage another.. rocks..
- Digital Performer: Having MIDI Editors and mixing windows on different monitors… or if you find your self messing with automation of an effect or synths parameters.. duel monitors is just the way to go
- Final Cut Studio: Having your stage views on one monitor and time line / sequence bin on the other.. makes me happy when I’m feeling blue
- After Effects: Again.. timeline on one monitor, stage view of other.
There are apps that don’t seem to benefit from duel monitors.. Ableton Live is one of the first that comes to mind.. however.. should yo want to use Live in ReWire Mode.. which means its audio is being routed into another program, or another program’s audio is being routed into it.. having the two programs on two different monitors is always a nice thing…
And if all that weren’t enough..
For us social media folks.. don’t we always want to have twitter up somewhere? Or how about our email program? A browser? Well that’s how I like to roll.. it’s sorta like having little conversations in the office while working…
Notes on Matt’s Studio
I bought my Mac Pro a year ago.. and I went with a Mac Pro.. not because it was so bad ass.. but because it had just been updated.. and I like to have the longest product life cycle possible before the new version comes out.. it’s kinda a get the most value idea.. I had actually wanted a 17″ MacBook Pro..
So of course I had to take advantage of what a Mac Pro has to offer.. which is why I decided to enter the wonderful world of 3D graphics.. I started out with 1 24″ HD display

But of course had to move on to a second 24 HD display.. of course you’ll take special note of how neat I am as a person..

I’m not even sure what was supposed to be in focus in that shot!
Back to why the 17″ MacBook Pro
Power
Well.. the 17″ is the most powerful of the MacBook Pros.. and if you’re like me power means a lot.. My sense is that most people don’t really need a Mac Pro.. but on the level of the MacBook Pro.. well.. the benefits are probably more apparent right off the bat..
If you’re doing video, effects often have to render.. doing sound.. how many effects / instruments instances can you handle? More sophisticated instruments and effects often require more power.. If you’re just surfing the web.. power probably isn’t all that important..
Most modern computer.. are actually pretty powerful, even the budget ones.. so I think it’s more then reasonable to ask if paying close to $3000 for a computer is necessary.. Hell.. you could get a couple mid ranged computers for that! Further.. if you’re apps that need the power the most… can take advantage of a network of computers.. perhaps getting a couple mid range computers is actually the smarter way to go! Of course.. if you’re computing on the go, what good is that going to do you?
Matt’s Philosophy concerning this sorta thing:
For me.. I wanted a mobile studio option.. that’s why I got a laptop.. I got a MacBook.. and a mid range MacBook at that.. which is to say one that doesn’t really have that much power… It has enough power to do whatever I’d want to do with it.. well.. mostly.. but perhaps not do it as well as might be ideal.. and seeing as it only has a 13″ screen.. the productivity isn’t really that great… but.. being a 13 inch-er does make it more portable.. and on a price versus performance level.. it maybe the sweet spot in the Mac laptop range.
Having the mobile studio… in conjunction with the home studio.. means anything I do while out and about.. can be brought home for more serious heavy lifting work.
Top Jobs for which a Laptop is the way to go (at least in the land of Matt)
- Working with clients: Lets say I’m doing your web design.. being able to go hang out with my client at a Starbucks and show you the work I’m doing for you on the laptop.. well, that’s really the way to go.. and this is probably more or less true for any sorta work I might do for a client.
- New Media stuff: I can go anywhere… shoot some video, do some audio work.. take some pictures and whatever.. and put it together on the go..
- Recording: Not having firewire is an issue but.. I could go to any environment and record.. where the band is, or where there might be an interesting acoustic space.
- I could be a live sound engineer: I could probably invest in a few more plugs but.. I can have all the audio ins from the band coming into the laptop.. have them recorded.. and mix them live.. adjust EQ live.. and all the rest of it.. and give the band the live mix..
- I can play out: I play guitar.. and um, can at least press down the keys of a keyboard. On my computer are all my effects, and what not.. for my guitar playing… plus all my digital instruments.
- I could DJ: DJ-ing is, apparently, a big part of electronic music culture. The music I normally make is a studio construction.. not really something I can do live.. but.. playing live is an important part of how the music industry works.. that’s how you promote you’re stuff.. so developing a live act.. where DJ-ing plays a roll.. could make a fair bit of sense.
- Make art from nature: Artist who do a lot with sketchbooks are often drawing from nature.. but digital artists are usually stuck in the studio.. and the closest we get to working from nature is often working from photographs.. So this is sorta a big deal.
- Get the vibe of the situation: When you’re out and about.. doing whatever.. there’s often a vibe, and energy.. and being able to work with that vibe and energy.. having that effect you’re creative flow.. is a very cool thing indeed.
Ok.. so this post has probably gone on for too long.. so time to post!