Crowd sourcing appears to be a quick and cheap option for inbound marketers who need content. If you are a savvy content marketing professional, you know that not all things that glitter are gold when it comes to cheap media. Here are some possible problems to consider .
Content marketing is still subject to copyright law
Can you guarantee that work done for you is legally yours? The recent boom in Content marketing has led to the output of so much media. You might think, therefore, that protecting your own inbound content is irrelevant. Who’s going to know? You will, for starters.
Content marketing via crowd sourcing often lacks professionalism
Thanks to crowd sourcing, you’re getting your logo done for a cool $25. A typical graphic designer might charge five times that amount. You might think you’ve gotten a great deal.
Did you check to make sure the kerning was done on the copy? That the colors were matched properly for web use? Did you care to get the original, editable file so that you can adjust the design later?
Chances are that “designer” didn’t either.
Of all the other points I made above about crowd sourcing your content marketing, this may be the most pertinent. Crowd sourcing has a high likeliness of causing market exploitation which damages those exploited as well as those professionals who depend on the work.
If you’re paying someone three dollars an hour in India for something which would cost 25 in America, sure you’re getting a deal, but you’re also contributing to all the negative effects of global bar-lowering. You might even be participating in a grift.
As a literal case in point, check out the recent litigation around major crowd sourcing site Clowd Flower.