Ever since Hubspot began its Wikipedia campaign back in 2009, marketing agencies have increasingly adopted their major talking points.

  • Inbound Marketing is everywhere (so long as you’re talking ‘within marketing circles’)
  • Hubspot uses inbound marketing and look how successful they’ve become!

Folks, the hardest part about leaving a cult is realizing you’re part of a cult.  I say, perhaps it’s time to start letting the hair grow out.  Maybe get a different brand of flavored beverage.  When it gets right down to it, Hubspot is incredibly good at marketing its services… To marketers.

“Inbound Marketing is”

Do a quick google search for the 2006-2008 time period; in fact, here, I’ll do it for you!  Less than 300 results.  Not particularly effective.

Now do the same term, but 2009-2012.  (or don’t, I’ll give you the short of it, 14 THOUSAND hits).

It’s pretty clear that something happened between 2008 and 2009 but not terribly clear what it is.  Unless, of course, you’re a hyper-experienced internet sleuth with time to burn (wink).

What changed?

Well, in practical terms, “inbound marketing” didn’t exist until this guy was contracted to place it into the Wikipedia knowledgebase.  Sure, Seth Godin was talking about permission marketing since at least 2006.

But it wasn’t until Brian Halligan, co-founder of Hubspot and head-chef in the kool-aid kitchen of inbound marketing, realized that marketers themselves were the next great untapped market, that inbound marketing found a true champion.

Stay tuned, coming up next week is a brief profile of the Wikipedia marketer, Colin Warwick.