In this series, we analyze the content of the top 3 articles to come up for the past week under a ‘news’ search.  We strip them down, count up their word usage, and discuss some interesting points.

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The winning article, Working the Web, had the least share of social links coming in at 37, though the only to have multiple +1s (6).

Top terms and numbers:

Total

Words

Unique

Words

Total Vs

Unique

Total

SEO

Unique Vs

SEO

Pursuasive

795

376

47.30%

82

22%

8%

 

persona
Freq Word
25 marketing
13 content
11 inbound
9 outbound
6 credibility
5 channels
5 forms
4 earning
4 trust

Runner up, How Much Does Inbound Marketing Cost?, led the pack in question-marks (19) and “you” references (92!!!).

Top terms and numbers:

Total

Words

Unique

Words

Total Vs

Unique

Total

SEO

Unique Vs

SEO

Pursuasive

714

593

83.05%

142

24%

16%

 

Freq Word
37 marketing
29 content
21 inbound
10 outbound
9 prospects
7 credibility
7 forms
6 channels
6 information
5 earning
5 trust

 

And casually striding into 3rd is the Cool kid who had a 131 social shares of which 102 were tweets.  The article held the least amount of SEO-specific unique terms and a staggering 98% unique words; this would indicate that this blog was likely written at a blog farm.

Top terms and numbers:

Total

Words

Unique

Words

Total Vs

Unique

Total

SEO

Unique Vs

SEO

Pursuasive

601

593

98.67%

41

7%

6%

 

Freq Word
12 marketing
6 content
7 need
6 people
5 persona
5 speak